Post by account_disabled on Nov 29, 2023 4:33:18 GMT
With all these features and serving to bring together a loyal and engaged community, it was just a matter of time until Discord would serve greater purposes, especially in Marketing plans for big brands, such as Samsung, which is testing the platform for their metaverse Marketing strategy. Check out these 3 examples of brands that C Level Executive Email Lists are using Discord in their Marketing strategies:
Brands on Discord and their Marketing strategies
Samsung and their metaverse strategy
During NFT.NYC last week, Samsung said it has been expanding the ways it interacts with Web3 fans, creating digital experiences and virtual wearables, such as branded NFTs. Let’s go to the numbers: according to Digiday, only 12 hours after the company’s server debuted, it reached more than 100,000 new members.
According to Michelle Crossan-Matos, SVP and Chief Marketing and Communications Officer at Samsung Electronics America, the brand is treating the platform “like a conversation in Times Square and a billboard.
The server basically consists of two separate rooms for key audiences: gamers and Web3 fans interested in NFT or metaverse-related topics.
But creating a server isn’t enough, you must interact with your community and keep them engaged, and Discord is a perfect place to do so.
The Gucci Vault
Gucci also created its own server on Discord as a part of a NFT strategy. Recently, the luxury brand shared an invite to its Discord server via Twitter. And, since we’re talking about an exclusive brand, there’s nothing better than creating exclusive experiences for its community. The first 20,000 members would gain special roles and the ability to access NFT-focused channels.
In two days, it had more than 28,000 members. Due to this successful case, Kering, Gucci’s parent company, opened an opportunity for a professional to manage its Discord server and presence.
Brands on Discord and their Marketing strategies
Samsung and their metaverse strategy
During NFT.NYC last week, Samsung said it has been expanding the ways it interacts with Web3 fans, creating digital experiences and virtual wearables, such as branded NFTs. Let’s go to the numbers: according to Digiday, only 12 hours after the company’s server debuted, it reached more than 100,000 new members.
According to Michelle Crossan-Matos, SVP and Chief Marketing and Communications Officer at Samsung Electronics America, the brand is treating the platform “like a conversation in Times Square and a billboard.
The server basically consists of two separate rooms for key audiences: gamers and Web3 fans interested in NFT or metaverse-related topics.
But creating a server isn’t enough, you must interact with your community and keep them engaged, and Discord is a perfect place to do so.
The Gucci Vault
Gucci also created its own server on Discord as a part of a NFT strategy. Recently, the luxury brand shared an invite to its Discord server via Twitter. And, since we’re talking about an exclusive brand, there’s nothing better than creating exclusive experiences for its community. The first 20,000 members would gain special roles and the ability to access NFT-focused channels.
In two days, it had more than 28,000 members. Due to this successful case, Kering, Gucci’s parent company, opened an opportunity for a professional to manage its Discord server and presence.